Customer Rating: 
Summary: Well Written. . . A Must-Read!
Comment: Who me? I'll never be desperate enough to pay for a personal ad! If you've ever made that statement, you haven't read what these two professional copywriters have to say about it. This book is loaded with ideas that work. Even if you never place a personal ad, you'll find this book enlightening and entertaining. I especially liked the Foreword, he said, with his tongue in cheek!
Customer Rating:
Summary: Well Written. . . A Must-Read!
Comment: Who me? I'll never be desperate enough to pay for a personal ad! If you've ever made that statement, you haven't read what these two professional copywriters have to say about it. This book is loaded with ideas that work. Even if you never place a personal ad, you'll find this book enlightening and entertaining. I especially liked the Foreword, he said, with his tongue in cheek!
Customer Rating:
Summary: A compass on the perilous journey of personal ads dating
Comment: Finding a soulmate in a newspaper ad or out in cyberspace is dicey enough, but without a guide it's like trying to find a golf ball in a snowstorm. After reading 25 words or less I feel all warm, fuzzy, and safe...no more barking up the wrong tree or running down blind alleys... this book helps you clarify your objectives and takes all the guesswork out of writing, and placing your ad, as well as helping you along once you decide to meet that special someone.
The thing that impressed me most was the personal "personals" experiences, they were honest, and fascinating. Having true-life excerpts made it very easy for the reader to feel comfortable. I felt like I was getting advice from a friend, unlike other how-to dating books that lecture or talk down to the reader making you wonder if the authors ever dated at all. Wonderful work! Kudos to Emily Calvo and Laurence Minsky!
Customer Rating:
Summary: I've seen and done it all
Comment: Everyway you can meet someone I've tried and this covers just about all of them and all the good ones. Lot's of realy good examples of the real deal. It's like having a bunch of friends telling you how to do it.
Customer Rating:
Summary: Down-to-earth guide to making "personals ads" really work
Comment: This book has way more information than you'd think possible about how to write (or answer) a personal ad. If you've tried meeting people through newspaper ads before, and failed miserably, this book will show you why--and what to do next time in order to succeed. And it's also a quick read, because it's packed with real-life examples of actual ads, success stories, and not-so-successful stories.
