The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics)
by John Berger
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List Price: ££8.99
Our Price: ££4.53
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Manufacturer: Penguin Classics
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Average Customer Rating:  
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Binding: Paperback
EAN: 9780141035826
ISBN: 014103582X
Label: Penguin Classics
Number Of Pages: 160
Publication Date: 2008-09-25
Publisher: Penguin Classics
Studio: Penguin Classics
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Spotlight customer reviews:
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Customer Rating:
Summary: An interesting little number...
Comment: This book is an interesting collaboration of philosophical ideas and graphic design.
It offers a condensed retelling of McLuhan's basic theories. I would recommend this book as it is easily accessable and readable as much for the use of imagery as for the use of words. If you want a series and indepth look at McLuhans work then 'the mechanical bride' or 'understanding media' would be far more suitable as they contain far more information. But i still highly regard this book as almost a conceptual piece.
A classic and highly memorable work as well as a fun and insightful read, highly recommended.
Customer Rating:
Summary: Essentially thought-provoking, in both design and content
Comment: Marshall McLuhan and Quentin Fiore's though-provoking analysis of "media". From how it can influence your opinions to how you interpret a corporate logo. An essential read that makes you sit up and think, and is still very relevant today, considering that it was first published in 1967.
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